Advics Archives - Counterman Magazine
ADVICS Releases New Toyota, Lexus Brake Pads

This expansion adds coverage for approximately 5 million VIO to the existing product offering.

ADVICS Adds 67 Brake Rotors To Portfolio

The new SKUs expand the company’s Hyundai, Kia and Genesis coverage.

ADVICS Brand Launches New Packaging Design

ADVICS said it will gradually roll out the new packaging and branding as old inventory is phased out.

ADVICS: Understanding The Critical Role Of Brake Fluid

A vehicle’s braking system places tremendous demands on the brake fluid.

Not All Brake Fluid Is Created Equal

Recommending an ultra-premium brake fluid that’s tested to OEM standards offers a number of advantages for your customers.

Understanding Brake-Fluid Viscosity

In the simplest terms, viscosity is a measure of the thickness of brake fluid, especially at low temperatures.

A Closer Look At Brake-Fluid Boiling Points

A higher wet boiling point means better braking performance and a safer vehicle.

Recommending Ultra-Premium Brake Fluid

Brakes are a vehicle’s most critical safety system.

Why Wet And Dry Boiling Points Are Important

The higher the wet boiling point, the less likely it is that the brake fluid will boil under hot braking conditions.

Wet and Dry Boiling Points
Breaking Down The DOT Ratings For Brake Fluid

When you’re recommending a DOT 3 or DOT 4 brake fluid, keep in mind that quality matters.

DOT Ratings
Brake-Fluid Replacement Is More Important Than Ever

Brake fluid is essential to the operation of the braking system.

Brake Fluid Replacement
ADVICS Wins Automotive Communications Award At AAPEX 2021

The award is for its technical article, “Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of.”