ADVICS Releases New Toyota, Lexus Brake Pads
This expansion adds coverage for approximately 5 million VIO to the existing product offering.

ADVICS Adds 67 Brake Rotors To Portfolio
The new SKUs expand the company’s Hyundai, Kia and Genesis coverage.

ADVICS Brand Launches New Packaging Design
ADVICS said it will gradually roll out the new packaging and branding as old inventory is phased out.

ADVICS: Understanding The Critical Role Of Brake Fluid
A vehicle’s braking system places tremendous demands on the brake fluid.

Not All Brake Fluid Is Created Equal
Recommending an ultra-premium brake fluid that’s tested to OEM standards offers a number of advantages for your customers.

Understanding Brake-Fluid Viscosity
In the simplest terms, viscosity is a measure of the thickness of brake fluid, especially at low temperatures.

A Closer Look At Brake-Fluid Boiling Points
A higher wet boiling point means better braking performance and a safer vehicle.

Recommending Ultra-Premium Brake Fluid
Brakes are a vehicle’s most critical safety system.

Why Wet And Dry Boiling Points Are Important
The higher the wet boiling point, the less likely it is that the brake fluid will boil under hot braking conditions.

Breaking Down The DOT Ratings For Brake Fluid
When you’re recommending a DOT 3 or DOT 4 brake fluid, keep in mind that quality matters.

Brake-Fluid Replacement Is More Important Than Ever
Brake fluid is essential to the operation of the braking system.

ADVICS Wins Automotive Communications Award At AAPEX 2021
The award is for its technical article, “Ceramic vs. Semi-Metallic Brake Pads: How They Work and What They’re Made Of.”