NGK Spark Plugs USA Announces New Company Name, Logo

NGK Spark Plugs USA Announces New Company Name, Logo

The corporation chose the new name, logo and colors to present a broader image of its modern identity.

NGK Spark Plugs (U.S.A.) Inc. announced that effective April 1, the company name will become Niterra North America Inc.

Announced late last year, the name change will include a new corporate logo and identity as the organization follows a strategy to unify the global brand and promote efforts to transform the organization’s business portfolio. Accordingly, the global brand NGK Spark Plug Co. LTD will also begin operating under the English tradename Niterra Co., Ltd on April 1.

“It is an exciting time in the long and storied history of NGK Spark Plug., LTD,” said Michael Schwab, president, and CEO. “We are becoming an increasingly progressive corporation as we strive to meet our vision for the future. A future where we expand our core ceramic technologies, explore capabilities beyond our traditional areas, and challenge ourselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society.”

Niterra, a coined word, combines the Latin words Niteo, meaning shine, and Terra, meaning planet earth. The corporation chose the new name, logo and colors represented to present a broader image of its modern identity.

The company will continue to use the trusted NGK and NTK brands for its spark plug and ceramic-related product portfolio.

You May Also Like

MAHLE Aftermarket Launches ‘Powered by MAHLE’ Giveaway  

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

On May 1, MAHLE Aftermarket officially launched its first-ever “Powered by MAHLE” engine giveaway sweepstakes.

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

The sweepstakes will be conducted through the MAHLE USA Facebook and Instagram social media pages. 

BCA Bearings Announces 2023 ‘Summer Cruisin” Promotion

BCA’s WD customers can earn BCA-branded, premium merchandise with orders of BCA wheel-hub assemblies, bearings and seals.

Penzoil Celebrates the Next Mile With New Marketing Campaign

“Long May We Drive” celebrates the thrill of driving and carving your own path on the open road.  

Advance Named Sponsor of Checkered Flag for NTT IndyCar

Advance and IndyCar also will team up on a unique content series viewable on the NTT IndyCar Series social media platforms.

Advance Launches ‘Diehards Choose DieHard’ Campaign

The campaign features former Marine sergeant and world-renowned climber Kirstie Ennis.

Other Posts

Niterra Adds More Coverage for Spark Plugs, Ignition Coils

Niterra has added 15 new part numbers to the NGK line of spark plugs.

Meet Niterra North America

NGK Spark Plugs USA transforms beyond spark plugs for a new era.

Niterra Adds New Part Numbers to NTK O2-Sensor Line

The new part numbers add coverage for more than 4 million vehicles in operation.

What Is Spark Plug Indexing?

Spark plug indexing is the orientation or placement of the ground electrode at a specified direction in the combustion chamber.