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AAPEX Service Advisor Of The Year Excels At Relationships

Jason Sexton is a teacher at heart, and his belief in building and nurturing customer relationships is core to his work.

Federated Inducted Into GCommerce Customer Hall Of Fame

Federated and GCommerce have been associated since 2007, when GCommerce began working with Federated member KOI Auto Parts.

VIDEO: Next-Level Customer Service

What separates an average counterperson from a Counter Professional of the Year?

VIDEO: Building Strong Relationships With Repair Shops

A customer who feels they’re valued, treated fairly and taken care of is most likely to be a loyal customer. This video is sponsored by the Automotive Distribution Network.

ZF Aftermarket’s Latest Product Campaign Is All About Its Customers

Auto care professionals are called upon to show their pride in parts.

Patti Schulze Relies on Catalogs – and Her Extraordinary Memory – to Delight Her Customers

Schulze’s uncanny ability to remember part numbers is just one of several qualities that make her special.

How to Handle Angry Customers: Using Emotion to Your Advantage

Auto parts stores and repair shops face a unique challenge: The majority of their customers are uncomfortable in the world of vehicle maintenance and repair.

WATCH: Leveraging Your Relationship with Shop Owners to Sell Tools and Equipment

As you talk to your commercial customers about their tool and equipment needs, you might want to focus on common, everyday shop goods.

Back-to-School Season: The Perfect Time to Talk to Your Customers About Vehicle Maintenance

Whether your customers’ kids are in grade school, college or somewhere in between, chances are those parents will be racking up a lot of extra miles during the school year.

Vaca Valley Auto Parts Customers Test Driving Skills with NASCAR Legend

This is the second time Vaca Valley has hosted a “Get Dirty with Kenny” experience for its customers and potential customers.