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TRW Announces Third Range Extension For Brake Pads This Year

The range extension comprises 23 part numbers and will provide coverage for an additional 2.2 million vehicles.   WIXOM, Mich. – TRW Automotive Aftermarket’s business in North America (NA) has announced its third range extension for its premium brake pad program in 2014. The range extension comprises 23 part numbers and will provide coverage for

TRW Announces Third Range Extension For Brake Pads This Year

The range extension comprises 23 part numbers and will provide coverage for an additional 2.2 million vehicles.

TRW Expands American Aftermarket Team

Cory Cheever joins the company as regional sales manager for North American Parts & Service.

TRW Launches Brake Pad Wear Sensors Into North American Aftermarket To Complement Premium Friction Program

The brake pad wear sensor is an added safety feature on many vehicles used to warn a vehicle’s driver when the brake pads become too low.

TRW’s Premium Chassis Program Tops 3,000 Mark

Complementing TRW’s range of premium, all-makes brake pads, and with a strong focus on European and Asian Pacific references, this range extension of 531 parts will provide additional coverage on 132 million vehicles.

TRW Announces Range Extension For Its Premium Brake Pad Program

Applications cover a range of makes and models, including: 2014 Acura RLX, 2014 Mazda 6, 2014 Cadillac ATS, 2014 Ford Fusion and 2014 Lincoln MKZ.

TRW Friction Program Adds 2015 Model Year Vehicles

With a range of more than 860 SKUs, TRW now provides premium friction material for a number of the latest models, including: 2015 Chevrolet Silverado 1500, 2500 HD, 3500 HD, Tahoe, 2015 Ford F-450 Super Duty, 2015 GMC Sierra 1500, 2500 HD, 3500 HD, Yukon, Yukon XL, 2015 Mazda 6 and 2015 Volvo V60.

TRW Friction Program Increases North American Coverage On 2014 Model Year Vehicles

With a range of more than 860 SKUs, TRW now provides premium friction material for many of the latest models, including: 2014 Jeep Grand Cherokee; 2014 Kia Sorento; 2014 Subaru Forester; 2014 Ford Mustang and 2014 Jeep Patriot.

TRW Aftermarket Selects PROS Big Data Applications To Drive Growth Through Enhanced Customer Experience And Sales Effectiveness

TRW will utilize PROS big data applications to support its business in Europe, Asia and North America.

TRW’s Second-Generation Active Control Retractor Seat Belt System Launches In North America

This is the first launch of this advanced seat belt technology in North America, combining active and passive approaches to offer enhanced safety, comfort and convenience to vehicle occupants, the company says.