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Bosch Launches New Digital Marketing University

Network shops gain access to web marketing tools, company says.

IDUSA Launches New Premium Guard Extended Life Oil Filter

The new Premium Guard line is designed to deliver engine protection up to 10,000 miles when used with synthetic oil.

The Mad Rush To Secure Mobile Apps In The Automotive Aftermarket

A detailed search of Apple’s iOS app store for the term “auto parts” now yields more than 250 apps available for download for both iPhones and iPads.

Gates Announces New Online Training Program

The quick training sessions will earn participants a free meal, plus a chance to win other great prizes. Acceleration Sessions training events are free for auto parts store counter staff and professional technicians.   DENVER, Colo. – The Gates Corp. has announced the launch of its new Acceleration Sessions training series. The Acceleration Sessions program is a series of

Keep Green With Complete Cleaning And Paint Stripping Solutions

Developing research is finding that abrasive particles left in a component can play a major role in premature part failure. SodaBlast Systemsoffers a greener solution — a non-abrasive cleaning and coating removal method which can be safely used on almost all surfaces and can be done in a fraction of the time of other processes. Degrease

Federal-Mogul ‘SmartChoice Mobile’ App Selected For North American Customer Value Leadership Award

Frost & Sullivan award recognizes cutting-edge app’s ability to enhance operational efficiency, customer service and loyalty for vehicle repair businesses. SOUTHFIELD, Mich. — Federal-Mogul’s popular, free “SmartChoice Mobile” app for automotive service providers has been selected for the Frost & Sullivan North American Customer Value Leadership Award. The Frost & Sullivan award is presented annually

DENSO Expands Its North American Headquarters

Company is investing $10 million and adding 176 new jobs to expand its North American headquarters in Southfield, Mich.     SOUTHFIELD, Mich. – Global automotive supplier DENSO is investing $10 million and adding 176 new jobs to expand its North American headquarters in Southfield, Mich. The investment, which includes the purchase of an existing

Raymond Guffey III, The 2013 Counter Professional Of The Year

Raymond Guffey III becomes Counterman’s 28th Counter Professional of the Year, sponsored by Affinia Group Inc., Raybestos Chassis and WIX Filters.   Guffey is an operations manager for The Parts House in Jacksonville, Fla., a member of the Automotive Distribution Network, under the Parts Plus program. Guffey and his wife, Jillian, received an all-expenses-paid trip

UPS Survey Reveals Automotive Aftermarket Online Consumer Preferences

Study suggests techniques to gain competitive market share.   A new study, titled “UPS Pulse of the Online Shopper for Automotive Parts & Accessories Buyers,” reveals findings about online consumers that the shipping company says can help aftermarket automotive suppliers compete more effectively. Among the study’s primary findings were: 1. Although price is a major

Airtex And ASC Industries Launch New Online Resource, WaterPumpU.com

According to Airtex and ASC, the online resource, known as Water Pump U, will offer real-time educational assistance as well as continuous customer service with current and in-depth information and water pump replacement support. Technicians, parts pros and DIYers can visit the website for the latest how-to videos on diagnostics, application-specific installations and cooling system